The UK Competition and Markets Authority (CMA) has decided to open Research As noted in a statement, technology giant Google for abuse of a dominant position in the digital advertising segment.
The regulator anticipates that the preliminary investigation, which includes the collection of informationIts analysis and analysis of what was collected will end in February 2023. Thereafter, the investigation may be extended further if the CMA considers it necessary to open a second phase in its investigation.
concern in the UK
Authority has indicated that Google It all maintains a “strong position” at various levels of technology that acts as an advertising bridge between advertisers and exhibitors. In 2019 alone, investments from British companies reached 1,800 million books (2,114 million euros).
“We are concerned that Google is using its position in advertising technology to favor its services to the detriment of its competitors, its customers, and ultimately consumers,” the CMA CEO said. andrea koseli,
The body plans to investigate whether Google’s practices could lead to a distortion of competition. Among many other aspects, the CMA will investigate whether Google limits interoperability of its advertising platform with third-party ad servers or if it imposes contractual obligations that tie multiple services together, making it more difficult for other competitors to compete with it.
UK probes Google for monopoly in digital advertising