Japanese technology and entertainment multinational Sony It plans to explore the potential of the metaverse, artificial intelligence and engines as part of its strategy to continue growing.
This was stated by the company Tokyo In the presentation of its new strategic plan for the 2022 fiscal year, which began on April 1 and will run until March 2023.
alliance with the city
Sony said in a statement, the Metaverse “will form the foundation for entertainment experiences going forward,” explaining that it seeks to explore its potential use in its already strong video game business, live music performance and sports experiences. Will do its alliance with Manchester City Football Club,
“Sony is strengthening its initiative to innovate” experiences Live Entertainment”, the company said in the text, which will from now onwards address new projects in this regard.
Another business that Sony has decided to start is motor vehicle,
Sony, which announced last January that it would form a new business unit for electric vehicles Exploring the possibility of commercializing its so far prototypes, it said it is currently in talks with Honda Motor to start selling vehicles developed under their alliance from 2025.
In addition to its immersion in new territories, the Japanese company said it would continue to strengthen its hitherto flagship, its branches. Video game, music You moviesWhich have experienced continuous development since 2013.
Their sale in the financial year 2021 ended March 31 three sections For the first time ever, they exceeded 50% of the entire group, and the branches’ operating profit represents two-thirds of the total, as it turns out.
Sony has disbursed more than one billion yen (about 7,360 million euros) to consolidate its investment. Intellectual property (IP) and its direct-to-consumer (DTC) sales strategies in these areas, a direction it hopes to maintain.
In its video game business, which accounts for the largest amount of weight, the Japanese conglomerate will continue to invest in ip And it will strengthen its group of development studios for PlayStation Studios, as it did with the American Bungie’s purchase agreement in February.
The technology company expects this business to be supported more by sales of its most recent console, playstation 5 (PS5), of which it intends to market over 18 million units in 2022.
It will also try to expand the bulk of its users. more than 100 million accounts Active until March 2022, Sony intends to expand them through new initiatives and its restructured “online” subscriptions, which before the change generated 1.8 trillion yen (13.26 billion euros) in sales last year.
Sony will bet on the metaverse and electric cars