show must go on. This is what Qatar must have thought when FIFA announced the company crypto.com will be one of the most important sponsors of Qatar World Cup To be held from November 21 to December 18, 2022.
Along with Coca Cola, Adidas, Hyundai and Visa, the cryptocurrency trading portal will have a lot of visibility during the event. Fever has joined the sponsorship of Crypto.com crypto asset in the world of football. It has happened once in Spain that the law has banned the advertisement of houses bet,
40 km. in stadium
The final of the last World Cup in Russia was watched by nearly 500 million spectators, facing Croatia already France, To this figure we have to add the spectators of the rest of the matches and the visual effect in the stadiums, which will be within a 40 kilometer radius for the first time. FIFA assured that there would be 3,500 million people watching football.
Although sponsorship figures have not been broadcast, FIFA is expected to enter approx. €5 billion Of which more than half correspond to television rights. The impact for Qatar has been calculated at $20,000 million.
Qatar had to negotiate with FIFA and crypto.com adjustments to the platform’s advertising policy as Arab countries from 2020 it does not allow Cryptocurrency Trading. This is not a problem for the parties. Remember that some brands of beer He had to juggle being present in football stadiums, but he never left that showcase.
tickets and t-shirts
In this case, Crypto.com would have to circumvent Qatari law that prohibits “anything of value that acts as a the option Currency, which can be traded or transferred digitally and used for payment or investment purposes.
Business Will focus on promoting, making itself known to users appetizer and draw T-shirt from the selections. It will not at any time directly promote its services or its products.
Chris MarszalekiThe co-founder and CEO of Crypto.com wants to continue the expansion of the company he started in Singapore in 2016. So far they have sponsorship formula 1PSG, Serie A, Copa Libertadores or UFC in Italy.
Qatar’s Double Standard With Cryptocurrencies Influencing World Cup