In this installment we will talk about Legal Design Thinking. Design thinking is a method that considers analysis and reasoning as important as intuition for problem solving. It allows the creation of ideas based on actions and feelings. It is a compilation of techniques that have long been used in disciplines such as design, but which organize them into an original process and with a different purpose. So innovation is not its tool, but its application to solve complex problems in the business world.
This agile methodology focuses on people, it is an innovative way of tackling complex problems.
To approach a challenge using Design Thinking, it must be borne in mind that there is no final solution, but it is a redesign that allows for continuous innovation.
In recent years, this method began to be applied in the legal industry, thus giving rise to “legal design thinking”, the application of which allows lawyers to find innovative solutions to their clients’ problems.
This methodology goes hand in hand with “collaboration” to better satisfy the needs of users of legal services, making them an active part of the manufacturing process, with the client’s problems or situations as the main axis “empathy” is focused on. “Sustainable Experimentation and Verification”.
The legal design thinking process is divided into 5 stages:
1.- EMPATHIZE: This is the first step of the process in which the user motif that we are going to address is defined, research objectives are established and based on them, the information gathering techniques to be used are determined. She goes. The goal of this phase is to identify the relevant customer needs and requirements.
2.- Defined: The second stage of the process. All the information it collects is organized to identify all areas of opportunity from which solutions can be offered relevant to the wants and needs of the customer. The most common technique in this part of the process is “clusterization”, which, first of all, involves dumping the information that has been compiled into its post. Second, those group of people post according to their content. And, third and last, to find a sentence that synthesizes the information from each group.
3.- IDEAR: Once the challenge is established (which can also be improved or refined), we proceed to the design part of the solution. In this part of the process, the first step we’ll go through is “thinking.” It’s about giving the greatest number of possible ideas that respond to the challenge. This is a time for brainstorming and other tools that motivate us to accomplish as many ideas as possible.
4.- Prototyping: From the ideas generated, a selection is made, and these are prototyped. The prototyping stage is the one in which ideas are shaped, embodied. That way, they can be shown to the customer, who will be able to give us feedback and say to what extent the solution we’re creating for him fits his needs or wants.
We build prototypes to fail quickly and cheaply, looking for a client, as quickly as possible, to let us know whether the path we are taking in the design of the solution is good enough.
5.- Verification or Testing: This is the moment in which we show our prototype solution to the problem we are designing. The verification phase requires preparation. The lawyer has to establish the objectives, create the guide and, finally, show the solution to the client.
At this stage, it is important that the lawyer understands that he is not selling. It is later about learning from customer feedback to create a new improved version of the proposed solution.
Of course, it will not be easy for lawyers (who are accustomed to carry out their activities in the traditional way) to apply new techniques of doing their work, however, with the great experience that a lawyer has accumulated over the years, it will not be easy. , Undoubtedly, it can be a great catalyst that helps to achieve incredible results in favor of rethinking the way we deliver innovative and creative solutions to customers. As lawyers, we cannot and should not close ourselves to new and better ways of doing our jobs. In the end, everything is knowledge and, if we have to set ourselves apart in anything, it is the passion for continuous learning. The legal industry can take full advantage of design tools that make its work more understandable. It all depends on the customers who will certainly appreciate that the form is very easy to understand. The implementation of Legal Design Thinking involves the adaptation and use of new information technologies such as artificial intelligence applied in the field of law, thus breaking the paradigms between the two disciplines, thus generating a new way of communication between clients and lawyers. Is.
Lawyers must be passionate about understanding what value proposition they can bring to their clients.
It’s never too late to try and learn as long as you feel like doing it.
As always, it is a pleasure to congratulate you, hope these few letters are of your liking and, above all, useful. Till next time!
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