Fujifilm strengthens its printer and medical device businesses

“In the results we cannot complain. In this time of pandemic we have a very significant diversification of products, although there has been a significant decline in some divisions, for example, photofinishing (photo printing). But there were also some opportunities through the Department of Health to help hospitals deal with the pandemic. We generally have healthy inventory levels and obviously (demand recorded by the health department during the pandemic) has contributed to our growth and we are adopting new lines of business”, explains the manager.

during the pandemicThe company’s products that had the biggest boom were x-ray filmin addition to the following endoscopios, which allows blood tests to detect certain diseases. To this, equipment has been added to detect pneumonia.

For this year, the manager is expected to close with double-digit sales, in line with last year’s results, in line with last year’s results, with a view to growing at an even faster rate since the arrival of the office printer business last April. are supposed to.

“We have many different divisions, but (the Mexican subsidiary) we have always been representative of a large market share for Fujifilm in the world and this makes us the largest distributor and the only one in the world to distribute all of its products in one go. does. place. Same market,” he declared.

What happened to the cameras?

Fujifilm survived through the transition from analog to digital cameras, but did not completely remove photographic paper from the market, including instant print. And with a commitment to the nostalgia market, to which many companies have joined, Fujifilm reinvented itself with its Instax cameras, which first hit the market in 1998.

Between 2002 and 2004, the models that followed were the Mini 30 to 50 versions that added new features to the classic Instax Mini model, such as manual and automatic exposure, and lightened the weight. The Mini 50 already weighed 320 grams. And it was in 2008 when the Mini 7s model came out, but in 2012 a new boom began in the line with the arrival of the Mini 8, causing a worldwide boom.

We thought the nostalgia for photos on paper would be temporary, but it’s proven to be here to stay

Thief instax, The company has also seen an opportunity to combine technology, combining analog with digital, as in some cases, in addition to printing, photos can be shared digitally as well. And competitors have also chosen to enter this segment, after turning to photo automation.

“What we’re seeing is that the products are getting revived and what we’ve found is that for generations born with digital, photography hasn’t lost this magical issue. So this analog photography has made a difference. Once again for the traditional, for the analog, it’s a market that even when it came back in fashion, we thought it was something more temporary, but it’s shown that it’s back to stay has arrived,” says Giroud.