Abercrombie is accountable to its investors after Netflix documentary

Since the store disappeared from Madrid’s golden mile Abercrombie & Fitch Little was known about the North American brand in Spain. Fever, bare torso or dark shelters for the smells that surround Plaza del Marques de Salamanca and the noise inside the mansion have turned to the better life.

until Netflix A documentary premiered on 19 April in which she condemned the alleged unfair dismissal, discrimination or excessive promotion of beauty standards that idealize thinness and white race,

So it seemed that the company that works 20,550 employees With 50,414,864 shares outstanding worldwide, it was about to disappear from the face of the earth.

Presenting this week by A&F First quarter 2022 results, Its sales reached $812 million, up 4% compared to 2021. Sales in Europe, the Middle East and Africa returned to positive numbers, while those in Asia and the Pacific were hit by pandemic lockdowns.

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If we monitor the market to see the extent to which shareholders were affected by the documentary On Target: The Rise and Fall of Abercrombie & Fitch, we find that they follow faithful for your condition. Stock went up the next day $37.15However since May 17th it has dropped to $27, and after the presentation of the results they have dropped to 19.

Another perspective of this clothing company is given by its numbers in the medium and long term. Annual income already estimated $4 billion, If we go further back in time we see significant growth in 2020 and 2021. to this we have to add it in 2017 abercrombie This turned out to be a possible fusion, which in the end did not happen.

“After a thorough review of all relevant factors, with the assistance of our financial advisor, the A&F Board of Directors determined that the best way to increase shareholder value is through rigorous execution of our business plan,” said its CEO, Arthur Martinez,