53% of those surveyed included some new product In your last purchase, which shows an increase of 14 points Over 39% registered in 2016, according to the report «Innovation in the shopping basket», carried out by Aikok Shopperview with consumer analysis tools Gelt Data Facts,
The report shows that consumers especially demand innovations in categories of not feeding, Specifically, 73% expect new hygiene products, 64% in drugstore stores and 61% in fresh products.
When asked what kind of news they wanted to find, respondents pointed to three main characteristics: Product healthyWith natural ingredients and ecological alternatives.
Despite the growing interest in trying and buying new products, the report also shows that innovation don’t always fit What are consumers looking for? In fact, 46% of buyers say new products don’t meet their needs. need,
Where is the news found?
The report also focuses on the channels through which consumers know what is new in the market. a) yes, shops They are still the main point of discovery, but in recent years their relevance in the search for innovations has declined. 58% find new products establishmentsUp to 79% who did it in 2016.
Advertisement in Media And recommendations from friends and family are the other most common sources of information, although their importance has also diminished. rather than, Social Networks They are growing as a source of innovation for consumers, as 27% search and find news on the network, compared to 17% in 2016.
Report data also shows that the price is main brake Novelty purchases account for 64% of consumers, 30% who do not buy new products because they believe they do not meet their needs and 21% who prefer to fill their basket products that you already know
53% of consumers have added a new product to their last shopping cart